Firefox Victory

(Seattle) "Microsoft's (nasdaq: MSFT - news - people ) forthcoming Internet Explorer 7 browser will adopt Firefox's RSS feed icon, the company announced on a blog--effectively making the orange square with white radio waves the industry standard.

RSS, which stands for both Rich Site Summary or Really Simple Syndication, is a system for generating automated feeds of Web site updates--such as blog postings or news--and sending them to an e-mail address or an RSS reader. Some 31% of Web users have used RSS to get information according to market research firm Ipsos Insight.

Representatives of giant Microsoft's Redmond, Wash.-based IE7 team even took a trip down to tiny Mozilla's Mountain View, Calif. offices to work out a deal. 'We all agreed that it’s in the user’s best interest to have one common icon to represent RSS and RSS-related features in a browser,' the Microsoft team wrote. The team had said in October that it would design an original RSS icon." More...